Marketing for entrepreneurs and SMEs : a global perspective
Year of publication: |
2013
|
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Authors: | Ruzzier, Maja Konečnik |
Publisher: |
Cheltenham, U.K : Edward Elgar Publishing |
Subject: | KMU-Marketing | SME marketing | Marketingmanagement | Marketing management | Klein- und Mittelbetrieb | Marketingstrategie | Internationalisierung |
Extent: | 1 Online-Ressource (VIII, 250 S.) graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-78195-597-0 ; 978-1-78195-597-0 ; 978-1-78195-596-3 ; 1-78195-596-4 |
Other identifiers: | 10.4337/9781781955970 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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