Market orientation, marketing capabilities, and firm performance
Year of publication: |
2009
|
---|---|
Authors: | Morgan, Neil A. ; Vorhies, Douglas W. ; Mason, Charlotte H. |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 30.2009, 8, p. 909-920
|
Subject: | Marketing | Kompetenz | Competence | Unternehmenserfolg | Firm performance |
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