Market orientation, NPD performance, and organizational performance in small firms
Ann Ledwith and Michele O'Dwyer
| Year of publication: |
2009
|
|---|---|
| Authors: | Ledwith, Ann ; O'Dwyer, Michele |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 26.2009, 6, p. 652-661
|
| Subject: | Unternehmenserfolg | Firm performance | KMU | SME | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Performance-Messung | Performance measurement | Performance-Management | Performance management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003894684