Size matters : market orientation and NPD in small and large firms
Michele O'Dwyer; Ann Ledwith
| Year of publication: |
2010
|
|---|---|
| Authors: | O'Dwyer, Michele ; Ledwith, Ann |
| Published in: |
International journal of product development : IJPD. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9056, ZDB-ID 2164924-8. - Vol. 12.2010, 2, p. 107-125
|
| Subject: | Markteintritt | Market entry | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance | KMU | SME | Großunternehmen | Large firm |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697451