Market orientation of service networks : direct and indirect effects on sustained competitive advantage
Year of publication: |
2007
|
---|---|
Authors: | Evanschitzky, Heiner |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 4, p. 349-365
|
Subject: | Markteintritt | Market entry | Unternehmensnetzwerk | Business network | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management |
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