Market orientation, performance and competition in the German museum industry
Year of publication: |
2009
|
---|---|
Authors: | Dietrich, Martin |
Published in: |
Public and nonprofit marketing. - Baden-Baden : Nomos-Verl.-Ges., ISBN 978-3-8329-4925-9. - 2009, p. 22-43
|
Subject: | Museum | Nonprofit-Marketing | Nonprofit marketing | Performance-Messung | Performance measurement | Wettbewerb | Competition | Deutschland | Germany |
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