Market orientation, strategy and revenue growth in the Turkish hotel industry
Year of publication: |
2015
|
---|---|
Authors: | Köseoglu, Mehmet Ali ; Parnell, John A. ; Doyle, James D. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 1099-1116
|
Subject: | Turkey | hospitality | hotel | market orientation | strategy | capability | competitive intensity | performance | Türkei | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Wettbewerbsstrategie | Competitive strategy |
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