Market Prominence Biases in Sponsor Identification: Processes and Consequentiality
Year of publication: |
2001
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Authors: | Pham, Michel Tuan ; Johar, Gita Venkataramani |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 18.2001, 2, p. 123-144
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