Market research and innovation strategy in a duopoly
Dominique Olié Lauga; Elie Ofek
| Year of publication: |
2008
|
|---|---|
| Authors: | Lauga, Dominique Olié ; Ofek, Elie |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 2, p. 373-396
|
| Subject: | Produktentwicklung | New product development | Marktforschung | Market research | Key-Account-Management | Key account management | Duopol | Duopoly |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003843340