Product positioning in a two-dimensional vertical differentiation model : the role of quality costs
Year of publication: |
2011
|
---|---|
Authors: | Lauga, Dominique Olié ; Ofek, Elie |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 5, p. 903-923
|
Subject: | Produktmanagement | Product management | Preisdifferenzierung | Price discrimination | Produktionskosten | Production costs | Duopol | Duopoly | Spieltheorie | Game theory |
-
Product Positioning in a Two-Dimensional Vertical Differentiation Model : The Role of Quality Costs
Lauga, Dominique Olie, (2011)
-
Price discrimination in oligopoly with asymmetric firms
Mukherjee, Arijit, (2010)
-
The effect of price discrimination on dynamic duopoly games with bounded rationality
Song, Qi-Qing, (2022)
- More ...
-
Market research and innovation strategy in a duopoly
Lauga, Dominique Olié, (2008)
-
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P., (2021)
-
Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs
Lauga, Dominique Olié, (2011)
- More ...