Market research in action
Michael Roe
| Year of publication: |
2004
|
|---|---|
| Authors: | Roe, Michael |
| Publisher: |
London [u.a.] : Thomson |
| Subject: | Marketing research | Case studies | Marktforschung | Fallstudiensammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 260 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86152-938-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004284461