The brand meaning co-creation process on Facebook
Benjamin Rosenthal and Eliane Pereira Zamith Brito
| Year of publication: |
2017
|
|---|---|
| Authors: | Rosenthal, Benjamin ; Brito, Eliane Pereira Zamith |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 7, p. 923-936
|
| Subject: | Facebook | Brand meaning | Co-creation | Virtual brand community | Brand page | Markenführung | Brand management | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2016-0171 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798109