Market segmentation : how to do it, how to profit from it
Malcolm McDonald and Ian Dunbar
| Year of publication: |
c 2012 ; Rev. and updated 4. ed
|
|---|---|
| Authors: | McDonald, Malcolm ; Dunbar, Ian |
| Publisher: |
Chichester, West Sussex : Wiley |
| Subject: | Marktsegmentierung | Market segmentation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 490 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-1-118-43267-9 ; 978-1-118-43274-7 ; 978-1-118-43275-4 ; 978-1-118-43273-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659458