Market segmentation strategies for complex automotive products
Year of publication: |
2020
|
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Authors: | Taylor-West, Paul ; Saker, Jim ; Champion, Donna |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 3, p. 266-283
|
Subject: | automotive | complexity | expertise | Familiarity | involvement | marketing strategy | Kfz-Industrie | Automotive industry | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Kfz-Markt | Automotive market | Komplexitätsmanagement | Complexity management | Automobilzulieferindustrie | Automotive supplier industry |
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