Market segmentation success : making it happen!
Sally Dibb ; Lyndon Simkin
| Year of publication: |
2007
|
|---|---|
| Authors: | Dibb, Sally ; Simkin, Lyndon |
| Publisher: |
New York, NY [u.a.] : Haworth Pr. |
| Subject: | Marktsegmentierung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 187 S. : graph Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-7890-2917-1 ; 978-0-7890-2918-8 |
| Classification: | Wettbewerb ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004897051