Market Segmentation with Choice-Based Conjoint Analysis
Year of publication: |
2016
|
---|---|
Authors: | DeSarbo, Wayne S. |
Other Persons: | Ramaswamy, Venkatram (contributor) ; Cohen, Steven (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Conjoint-Analyse | Conjoint analysis | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (11 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing Letters, Volume 6, Issue 2, pp 137-147 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 1995 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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