Market sensing and situated dialogic action research (with a video camera)
Year of publication: |
2012
|
---|---|
Authors: | Mason, Katy |
Published in: |
Management learning : the journal for managerial and organizational learning. - London : Sage Publ., ISSN 1350-5076, ZDB-ID 1187389-9. - Vol. 43.2012, 4, p. 405-425
|
Subject: | Aktionsforschung | Action research | Videogerät | Home video product | Sensemaking-Ansatz | Sensemaking approach | Marktforschung | Market research |
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