Market Share and price-setting behavior for private labels and national brands
Ronald W. Cotterill and William P. Putsis, Jr.
| Year of publication: |
2006
|
|---|---|
| Authors: | Cotterill, Ronald W. ; Putsis, William P. |
| Published in: |
New empirical industrial organization & the food system. - New York, NY [u.a.] : Lang, ISBN 978-0-8204-8144-9. - 2006, p. 285-312
|
| Subject: | Markenartikel | Brand | Marktanteil | Market share | Theorie | Theory | Preismanagement | Pricing strategy | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003382696