Market strategies and theories of the firm
George S. Day and Robin Wensley
| Year of publication: |
2006
|
|---|---|
| Authors: | Day, George S. ; Wensley, Robin |
| Published in: |
Handbook of marketing. - London [u.a.] : Sage Publ., ISBN 1-4129-2120-1. - 2006, p. 85-105
|
| Subject: | Theorie der Unternehmung | Theory of the firm | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003335046