Market structure, advertising polica and inter-market deifferences in advertising intensity
Year of publication: |
1972
|
---|---|
Authors: | Cable, John |
Publisher: |
Coventry : Centre for Industrial and Business Studies, Univ. of Warwick |
Subject: | Wirtschaftskonzentration | Werbung | Advertising | Theorie | Theory | Marktstruktur | Market structure |
Published items: |
1 hits in ECONIS - Online Catalogue of the ZBW
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