Marketing 2.0 : Absatzstrategien für turbulente Zeiten
Dirk Schneider
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Schneider, Dirk |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Informationsgesellschaft | Sozioökonomischer Wandel | Electronic Commerce | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 247 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 240 |
| ISBN: | 3-409-11848-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011357702