Marketing 2000 : Perspektiven zwischen Theorie und Praxis
Christian Schwarz ...
| Alternative title: | Marketing zweitausend |
|---|---|
| Year of publication: |
1987
|
| Other Persons: | Schwarz, Christian (ed.) ; Sturm, Frank (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Absatz | Deutschland | Marketingtheorie | Marketing theory | Marketing | Prognose 1987-2000 | Zukunft | Prognose 1986-2000 | Produktinnovation |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 394 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 21 Beitr. |
| ISBN: | 3-409-23616-3 ; 3-409-13616-9 ; 340936169 ; 3-409-3616-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014002628