Marketing 3.0 : from products to customers to the human spirit
Year of publication: |
2010
|
---|---|
Authors: | Kotler, Philip ; Kartajaya, Hermawan ; Setiawan, Iwan |
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Perspectives on consumer choice : from behavior to action, from action to agency
Foxall, Gordon R., (2016)
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Pfeiffer, Werner, (1990)
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Böhler, Heymo, (1992)
- More ...
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Die neue Dimension des Marketings : vom Kunden zum Menschen
Kotler, Philip, (2010)
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Marketing 3.0 : produits, clients, facteur humain
Kotler, Philip, (2012)
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Marketing 4.0 : moving from traditional to digital
Kotler, Philip, (2016)
- More ...