Marketing 3.0 : produits, clients, facteur humain
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan avec Marc Vandercammen; préface de Pierre Volle; postface de Frédéric Jallat
| Year of publication: |
2012
|
|---|---|
| Authors: | Kotler, Philip |
| Other Persons: | Kartajaya, Hermawan (contributor) ; Setiawan, Iwan (contributor) |
| Publisher: |
Bruxelles : De Boeck |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 192 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-8041-7130-2 ; 978-2-8041-7130-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009708485