Marketing 4.0 : moving from traditional to digital
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Kotler, Philip ; Kartajaya, Hermawan ; Setiawan, Iwan |
| Publisher: |
Hoboken, New Jersey : Wiley |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Zukunft | Digitalisierung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | xix, 184 Seiten Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-1-119-34120-8 ; 978-1-119-34114-7 ; 978-1-119-34106-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011561253