Marketing a blended university program : an action research case study
Kathryn Ley; Ruth Gannon-Cook
| Year of publication: |
2012
|
|---|---|
| Authors: | Ley, Kathryn ; Gannon-Cook, Ruth |
| Published in: |
E-marketing ; Vol. 2. - Hershey, PA : Business Science Reference. - 2012, p. 591-608
|
| Subject: | Hochschule | Higher education institution | Dienstleistungsmarketing | Services marketing | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575226