Marketing : a global perspective
Year of publication: |
1993
|
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Authors: | Chee, Harold ; Harris, Rod |
Publisher: |
London : Pitman |
Subject: | Marketing | Einführung | Internationales Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing in the international environment
Cundiff, Edward W., (1984)
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The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando, (2012)
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Internes Marketing im Rahmen der Einführung von Wissensmanagement
Meyer, Matthias, (2002)
- More ...
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Chee, Harold, (1998)
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Investing in the UK vs investing in China : rivals or partners?
Chee, Harold, (2009)
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Wang, Barbara Xiaoyu, (2011)
- More ...