Marketing : a relationship perspective
von Svend Hollensen und Marc Oliver Opresnik
| Year of publication: |
2010
|
|---|---|
| Authors: | Hollensen, Svend ; Opresnik, Marc Oliver |
| Publisher: |
München : Vahlen |
| Subject: | Unternehmen | Marketing | Beziehungsmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XVI, 451 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8006-3722-5 |
| Source: |
Persistent link: https://www.econbiz.de/10009599669