MARKETING - Advance Selling for Services
| Year of publication: |
2004
|
|---|---|
| Authors: | Shugan, Steven M. ; Xie, Jinhong |
| Published in: |
California management review : CMR. - Berkeley, Calif. : Haas School of Business, University of California, ISSN 0008-1256, ZDB-ID 2229304. - Vol. 46.2004, 3, p. 37-54
|