Marketing als Managementprozess : Grundlagen und Fallstudien
Manfred Bruhn; Silke Michalski
| Year of publication: |
2009 ; 3., aktualisierte Aufl.
|
|---|---|
| Authors: | Bruhn, Manfred ; Boenigk, Silke |
| Publisher: |
Zürich : Versus-Verl. |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Schweiz | Switzerland | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 189 S. Ill., graph.Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 179 - 182 |
| ISBN: | 978-3-03909-121-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003707269