Marketing als Managementprozess : Grundlagen und Fallstudien
Manfred Bruhn ; Silke Michalski
| Year of publication: |
2004
|
|---|---|
| Authors: | Bruhn, Manfred ; Boenigk, Silke |
| Publisher: |
Zürich : Versus |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 191 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-03909-021-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004507736