Marketing : an introduction
Gary Armstrong ...
| Year of publication: |
2012 ; 2. [Europ.] ed.
|
|---|---|
| Other Persons: | Armstrong, Gary (contributor) |
| Publisher: |
Harlow [u.a.] : Pearson |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Description of contents: |
"Our goal with the second European edition of Marketing: an introduction has been to retain the great strengths of the classic US original"--Preface.
Table of Contents [gbv.de]
|
| Extent: | XXXI, 603 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-273-76260-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364873