Marketing : an introduction
Rosalind Masterson and David Pickton
| Year of publication: |
2004
|
|---|---|
| Authors: | Masterson, Rosalind ; Pickton, David |
| Publisher: |
London [u.a.] : McGraw-Hill Education |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing |
| Extent: | XIX, 444 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| ISBN: | 0-07-709876-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001783831