Marketing : an introduction
Rosalind Masterson & David Pickton
| Year of publication: |
2010 ; 2. ed.
|
|---|---|
| Authors: | Masterson, Rosalind ; Pickton, David |
| Publisher: |
London [u.a.] : SAGE |
| Subject: | Marketing. | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 508 S. : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-8492-0570-2 ; 978-1-8492-0571-9 |
| Source: |
Persistent link: https://www.econbiz.de/10008751124