Marketing : analyse et stratégie
Richard Kühn ; Martial Pasquier
| Year of publication: |
2000
|
|---|---|
| Authors: | Kühn, Richard ; Pasquier, Martial |
| Publisher: |
Fribourg : Éd. Universitaires |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 106 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | French |
| ISBN: | 2-8271-0857-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004603165