Value-based marketing : marketing strategies for corporate growth and shareholder value
Peter Doyle
| Year of publication: |
2000
|
|---|---|
| Authors: | Doyle, Peter |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketingmanagement | Marketing management | Shareholder Value | Shareholder value | Marktbearbeitung | Marketing | Strategisches Management | Shareholder-Value-Analyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 370 S. graph. Darst. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben : £24.95 : CIP entry (Oct.) |
| ISBN: | 0-471-87727-1 ; 978-0-471-87727-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001495167