Marketing analysis of the pharmaceutical manufacturing industry
Year of publication: |
2016
|
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Authors: | Walton, James ; Mason, Andrew ; Mason, Kevin |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 16.2016, 4, p. 81-86
|
Subject: | Pharmaceutical Marketing | Pharmaceutical Consumers | Pharmaceutical Success | Pharmacy Marketing Mix Strategies | Pharmaindustrie | Pharmaceutical industry | Marketingmanagement | Marketing management | Arzneimittel | Pharmaceuticals | Arzneimittelmarkt | Pharmaceutical market | Marketing | Pharmahandel | Pharmaceutical distributors |
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