Social marketing : an approach to Third-World development
Year of publication: |
1985
|
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Authors: | Duhaime, Carole P. ; McTavish, Ronald ; Ross, Christopher A. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 5.1985, 1, p. 3-13
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Subject: | Absatz | Entwicklungsländer |
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