Marketing and development : macromarketing perspectives
Year of publication: |
2009
|
---|---|
Authors: | Klein, Thomas A. ; Nason, Robert D. |
Published in: |
Macromarketing - a global focus ; Vol. 4. - Los Angeles [u.a.] : SAGE. - 2009, p. 3-34
|
Subject: | Entwicklungsländer | Developing countries | Entwicklung | Economic development | Marketing | Internationales Marketing | International marketing | Marketingtheorie | Marketing theory |
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