Marketing and Distribution are not Separate
At the three‐quarter point in a century of social and economic development in which marketing has played a major role, it is timely to consider the direction which its further evolution may take. The discipline emerged from economic theory to deliver the material products of the world's highest standard of living. The challenges ahead for it may be even greater than those of the past. At this time, however, a tendency to fragment marketing into “marketing” and “distribution” compels concern for whether the full potential of either can be achieved if such separation does occur, either in theory or in fact.
Year of publication: |
1976
|
---|---|
Authors: | Bartels, Robert |
Published in: |
International Journal of Physical Distribution. - MCB UP Ltd, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 7.1976, 1, p. 22-29
|
Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
The history of marketing thought
Bartels, Robert, (1976)
-
The Frisch-Waugh theorem and generalized least squares
Fiebig, Denzil G., (1993)
-
Properties of ordinary least squares estimators in regression models with non-spherical disturbances
Fiebig, Denzil G., (1991)
- More ...