Marketing and humanity : discourses in the real world
Year of publication: |
2019
|
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Other Persons: | Krishen, Anjala S. (ed.) ; Berezan, Orie (ed.) |
Publisher: |
Newcastle upon Tyne, UK : Cambridge Scholars Publishing |
Subject: | Social Marketing | Social marketing | Humanismus | Humanism | Sozialer Wandel | Social change | Konsumentenverhalten | Consumer behaviour |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | xvi, 321 Seiten Illustrationen 21 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | English |
Notes: | Enthält 15 Beiträge |
ISBN: | 1-5275-1850-7 ; 978-1-5275-1850-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Reflections on some key issues and challenges for marketing for social good
Bádéjọ́, Folúké, (2022)
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Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda, (2015)
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The transformative potential of marketing from the consumers' point of view
Pereura Heath, Teresa, (2012)
- More ...
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Harnessing the waiting experience : anticipation, expectations and WOM
Krishen, Anjala S., (2020)
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Bui, My (Myla), (2021)
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Feelings and functionality in social networking communities : A regulatory focus perspective
Krishen, Anjala S., (2019)
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