Marketing and Innovation
Jaideep Prabhu
| Year of publication: |
2013
|
|---|---|
| Authors: | Prabhu, Jaideep |
| Published in: |
The Oxford handbook of innovation management. - Oxford : Oxford Univ. Press, ISBN 978-0-19-174986-5. - 2013
|
| Subject: | Innovation | Marketing | Industrieforschung | Industrial research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1093/oxfordhb/9780199694945.013.023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012885172