Research for innovation : defining market propositions
Year of publication: |
2007
|
---|---|
Authors: | Osta, Elisabetta ; Cartwright, Phillip A. ; Prabhu, Jaideep ; Bevolo, Marco |
Published in: |
Market research handbook. - Chichester [u.a.] : Wiley, ISBN 978-0-470-51768-0. - 2007, p. 149-167
|
Subject: | Innovationsmanagement | Innovation management | Marktforschung | Market research |
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