Marketing and organization theory: opportunities for synergy
Year of publication: |
2011
|
---|---|
Authors: | Ketchen, David J. ; Hult, G. Tomas M. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 4, p. 481-484
|
Saved in:
Saved in favorites
Similar items by person
-
Data equivalence in cross-cultural international business research : assessment and guidelines
Hult, G. Tomas M., (2008)
-
An assessment of the measurement of performance in international business research
Hult, G. Tomas M., (2008)
-
Hult, G. Tomas M., (2009)
- More ...