Marketing and public policy : transformative research in developing markets
Year of publication: |
2012
|
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Authors: | Shultz, Clifford J. ; Deshpandé, Rohit ; Cornwell, T. Bettina ; Ekici, Ahmet ; Kothandaraman, Prabakar |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 31.2012, 2, p. 178-184
|
Subject: | consumer welfare | developing markets | economic development | millennium goals | Entwicklungsländer | Developing countries | Entwicklung | Economic development | Marketing |
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