Marketing and sales: optimization of a neglected relationship
Year of publication: |
2006
|
---|---|
Authors: | Matthyssens, Paul ; Johnston, Wesley J. |
Other Persons: | Matthyssens, Paul (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 21.2006, 6, p. 338-345
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Sales | Sales management | Integration |
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