Marketing as technique : the influence of marketing on the meanings of consumption
Year of publication: |
2009
|
---|---|
Authors: | Moorman, Christine |
Published in: |
The development of critical perspectives in marketing. - Los Angeles [u.a.] : SAGE. - 2009, p. 41-63
|
Subject: | Marketing | Sozialwissenschaft | Social sciences | Konsumtheorie | Consumption theory | Theorie | Theory |
-
Sztucki, Tadeusz, (1989)
-
SSCI and its impact factors : a "prisoner's dilemma"?
Svensson, Göran, (2010)
-
Froböse, Michael, (1996)
- More ...
-
Bradley, Dondeena, (2012)
-
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine, (1993)
-
Moorman, Christine, (2008)
- More ...