Marketing Assistance and Digital Branding - An Insight for Technology Up-Gradation for MSME’s

MSMEs are playing key role in Indian market especially with its contribution to the GDP. MSMEs with their existence itself, have so many internal problems like financial, sociological, lack of human resources, technological problems and so on. Along with these internal problems, in the context of globalization, MSMEs in India are now facing external problems in the form of global competitiveness which is very hard to face. Advancements in the technology and other advantages have paved the wave to the large-scale organizations, to penetrate even into the rural market. But the MSMEs with their poor standards cannot afford to stand in the competition with the global brands even in the local market. So, there is a need for the MSMEs to improve their competitiveness they have to look into the ways of high-quality products with the lower cost of production. The large-scale organizations with the upgraded technology are penetrating the market by a low cost of production, higher quality, time consumption etc. This paper explains the need for technology upgradation in MSMEs. While explaining how digital marketing can help MSMEs to grow as Digital Brands, this paper analyses the need for marketing assistance in this area. The insights in this paper can help the concerned MSMEs to move forward with affordable expenses