Fundamentals of marketing
Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Baines, Paul ; Fill, Chris ; Rosengren, Sara ; Antonetti, Paoli ; Antonetti, Paolo |
| Publisher: |
Oxford : Oxford University Press |
| Subject: | Marketing | Grundlage | Marktforschung | Social Media |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiv, 376 Seiten Illustrationen 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 978-0-19-874857-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638401