Marketing brands and experiences in sport, entertainment, Tourism and hospitality
| Year of publication: |
[2021]
|
|---|---|
| Publisher: |
Pittsburg, KS : Pittsburg State University |
| Subject: | Markenführung | Brand management | Freizeitwirtschaft | Leisure industries | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry | Australien | Australia | Sportmarketing | Sports marketing | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Sport | Sports |
| Extent: | Seite 218-304 Illustrationen |
|---|---|
| Series: | Journal of managerial issues : JMI. - Pittsburg, Kan. : PSU, ISSN 1045-3695, ZDB-ID 1131458-8. - Vol. volume 33, number 3 (2021) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648604